Ok, Hollywood; we need to talk.
Another TV spot???
We are not even at the US release date (June 11 in the UK) and we have yet another TV spot. At the rate this is going we will have seen nearly half the movie before we even set foot in the flix and see this sequel 14 years in the making to 2001's Jurassic Park 3. (If that ain't developmental hell, I don't know what is.)
OK. I like the fact that the theme and John Hammond's voice were in the TV spot (except for saying Jurassic World. That was clearly either an impersonation of Richard Attenborough or clever audio-editing) but I have to repeat what I said before; they are showing way too much way too quickly.
Have studios not learned anything from Amazing SpiderMan 2? When you show this amount of material before even going to the movie you are either desperate for the public to see it or you have no faith that the public will see it so you show as much temptation as possible just to woo the audience into seeing it.
And this is not just for Jurassic World. When you have the first 5 minutes of How to Train your Dragon 2 able to be viewed online, that is a worrying tell-tale sign.
You know who did a better job in getting people excited for a return of a popular franchise with very little teasers to get fans excited?
Thunderbirds Are Go.
All we got in December was a teaser of a distress call with the new CG Thunderbird 5 and that was it. Only in late February/early March did we start seeing more material, and they were only either 20 second reveals of each Thunderbird animated or the near 60 seconds of the new Tracy Island and other settings in the world.
And then.....on March 13 (ironically a Friday) the Full feature-length trailer was revealed on YouTube of 60 seconds of the Tracy Brothers and their respective Thunderbirds in action and that was ALL we were given until the Premiere episode on Easter Saturday April 5, 2015.
So....1 teaser. 1 Full-length trailer.
5 20 second reveals of each Thunderbird for Thunderbirds Are Go. Versus, the teaser to a teaser trailer, a teaser trailer, 5 trailers and now 8 TV spots, a featurette and 1 clip for Jurassic World.
I love the Jurassic Park series, but....this is OVER-KILL.
This is what SHOULD have been done in promoting Jurassic Park 4:
That is it.
The point of a trailer is just to give you a glimpse, a taste of what's to come so that then you go into the Theater with a blank slate and have the story and the action revealed to you in the Cinema. Not having several pieces fed to you before seeing the whole thing so by the time you do attend the showing you already know half the plot points and have a good idea of how to summarise the story.
I think Studios need to adopt the strategy of that 'Less is more'. Because if you don't think that your movie is going to be successful then what is the point of even making it?
Not to sound like a broken-record; but when you release this much material before the public even see the movie then you're clearly desperate because you're not confident it will do well.
Thank you for your time.
As of updating this article there has been yet another TV spot.
Clearly common sense was ignored
My movie review series